Small business and fear to sell….
Fear of Failure
Undoubtedly the biggest fear most people in selling, and business have is the fear of failure. There is nothing more demoralizing than a continual lack of success! Fear of failure has been ingrained from school - remember all those tests when the results were read out for all the class to hear? If you had a poor result, you never felt like trying again! But, don't be like Homer Simpson when he tried to consol his son Bart who had failed in his bid to be class president,
"You tried and you failed. The lesson is ... never try."
So, what can you do to conquer your fear of failure? The bottom line is that you need a rock solid positive attitude. You must have an inner voice which is continually pushing you onto the next prospect and saying, "Come on, let's find the one who's going to say yes!"
Fear of Rejection
Closely linked with the fear of failure is the fear of rejection. Hearing the response "No" is not a great motivator! The main way to deal with rejection is just to accept that it happens. Try and re-frame any rejection you get by saying to yourself that it's the customer who loses out, not you. Walk away with a smug smile on your face and remind yourself that you are one step closer to someone who will say "Yes".
Criticism
No one likes to be criticised, especially if you have tried your hardest. Unless you are very thick-skinned, harsh criticism can knock you back. If you carry out the exercises on improving your self-image, your ability to take criticism will also improve. Decide to view criticism more as feedback than a direct attack on you. There is usually some element of truth in the majority of critical comments and it's important that you take the opportunity to learn and change.
Presentation Fears
You may know all the features and benefits of your product but, like an actor, you suffer from stage fright! The presentation fear can be down to a lack of structure around your sales process. Write a basic outline on how you wish a perfect sales pitch to go. Prepare a script for the key parts of the presentation and rehearse, rehearse, rehearse!
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